Megan, one of our wicked design crew, recently referred me to this great article, on the “new” Facebook fanpage design, launching end of March. Rather than merely a cosmetic rework, there has been a marked shift away from hard sell corporate presence, to a structure which will quickly expose your organisations ability to communicate with your tribe – as Seth Godin would put it.
And lets be honest, theres a lot of pretense in business.
We’ve recently finished a renovation of Cobus Potgieter’s Fan page – using the new format to better tell his story; including photos and significant events along his journey to where he is today.
Where once a brand could deliver a tailored landing page to visitors, now all fans arrive on the brand’s timeline. The timeline is like the kitchen – its where the authentic conversation takes place. It’s not as nice looking as the foyer, or the lounge – but its where you hang out with your close friends, because it’s where theres least pretense.
And lets be honest, theres a lot of pretense in business. There always has been, and it’s made the introduction of social media a tough pill to swallow.
With 800 million reachable clients, spending too much time on the platform everyday… brands can’t not setup shop. But, if you aren’t willing to meet your guests in the kitchen, don’t expect an return invite for dinner.