Situation
The East London Industrial Development Zone (ELIDZ) needed a tool for communicating the Zone’s Value Proposition to investors and its progress with the Media.
Intervention
Working with the ELIDZ Marketing and Communications department we bench marked international investment promotion websites and developed a content structure which clearly defined the East London IDZ’s features.
The creative department took over designing a website template aligned to the Zone’s corporate identity, careful to engineer a website flow; introducing the Zone, through sector opportunities ending with a call to action.
Result
The finished product is a rich portal into the Zone. Structured around content, the website provides an intuitive, useful promotional tool for the ELIDZ staff – capturing all of the necessary information.
