Craig Lodge founded Brands In Trade as a multi-faceted retail consultancy, providing his clients with world class expertise in shopper marketing, retail strategy and integrated communication – to name a few.
Brands in Trade required a face, an identity which captured is positioning and unique offering in a way which made sense to its clients – national brands in South Africa, Africa and abroad.
Together with Craig the strategic team set about developing a brand story for Brands In Trade – the challenge to take an abstract concept and package it into an easily palatable offering.
After a couple of late nights, and much discussion, a concept was agreed upon and the roll out began. One of the key points in Craig’s message is integrated communication; thus the roll out of his own company’s brand across channels had to be perfect.
Design worked on a look and feel for the organisation, incorporating a set of icons to package the various facets of Brands in Trade.
The final roll out across channels, after a few tweaks, was a great success. Working with the existing developers in Poland, the website navigation was adjusted, and design face lifted. Twitter, Facebook, Google + and other social platforms were branded accordingly. A set of templates for different workshop offerings was developed, allowing for easy duplication in time to come.