DESIGNED BRAND SOLUTIONS
SMG Africa is a strategic marketing agency. Or at least that’s one way to describe us – but actually, we’re a designer of strategic solutions that creates opportunities for our ‘clients’ – or at least that’s one word to describe them, but actually, they’re our partners, allies and, dare we say, friends. We find hidden marketing solutions to carry their ideas to the eyes that need to see them, the ears that need to hear them, and the souls that need to feel them. Some call it ‘strategy’, we call it lifestyle! SMG Africa continually re-invents its synergy...the integration of all our specialists’ thinking makes us an implementer of DESIGNED STRATEGIC SOLUTIONS.

DESIGN
Don’t worry...we get the picture! You need a hot and happening, designed identity for your product, operation and organisation. We are passionate at SMG, about all things creative and design, obviously...but what really sends our hearts racing is a visual design that voices the unique value of the product. We get quite giddy when we see that the picture, logo, symbol, or publication we designed speaks to the people we were hoping win with the thoughts that we hoped they would think. Now, if you can make sense of that, you’ll understand that we are a team of designers who think just as much as we draw! You get the picture?

COMMUNICATE
Communication is the science of conviction! Your chief end is to convince your market of the value you can offer them, in the midst of a bombardment of empty promises – some of them by your ‘foes’. You need a crafted message that falls into the right ears at the right time, cleverly performing the art of persuasion to win the attention and affinity of your audience. Our influence with various media ‘out there’ translates to the crafted reputation of your product in local, national and global coverage. 30% is what you say – 70% is how its received – stick with us for the right placement and frequency...we’ll get you in there!

ENVIRONMENT DESIGN
Greyness, and someone was trapped in there for 10 whole seconds! For the applied designers at SMG Africa, this constitutes a living death! Time is relative...in this case, 10 seconds is an eternity! We breathe, dance, eat, drink colour and textures, creative finishes and graphics that ‘sound’ a declaration in any space, indoors or out. We combine furnishings, signage, colour systems and surfaces of all kinds, to create an ambience for your product or operation that will leave your customers throwing tantrums when its time to leave! ‘Ambience by experts’ – Let us colour your world! 10 seconds may be all you have to win the affinity of your market!

DIGITAL
Digital media, is where its at! Our futuristic thinking surfs the hungry minds and hearts of the millions...no, hundreds of millions of people that frequent the world-wide-web every single day! But, as they say in the classics, ‘its a jungle out there’...SMG Africa’s digital media marketing capacity is engrossed in the trends, dynamics and systems that evolve on a daily basis. Its fast, its furious, its fundamental to any cutting edge marketing strategy! Whether on-line advertising, on-line video presentations or web-development, SMG is on fire with passion in this area of modern marketing! Don’t get caught in the web, but be the spider that owns it!

RETAIL MARKETING
‘If I were this product, what would I say, where would I be, who would I love, and who would love me? Would I be fast, would I be young, would I be public, would I be discrete...oh what, oh what, would I be?’ Whacky? You bet. Our retail marketing mindset is one that continually casts itself into the mind of the products it markets, and the minds of the markets who use them. Local products, as well as those globally sourced through our proficient import/export system, find their markets through inspired, creative placement, and clever, insightful packaging. Come on in, your product is our world!

CONTACT DETAILS
Tel: +27 43 726 8833
Fax: +27 43 726 8822
Address: 65 Devereaux Ave, Vincent, East London, South Africa